The following content is excerpted from the prospectus of Jamieson Wellness Inc. dated June 29, 2017 filed on SEDAR.
Consumer Health Industry
Vitamin, Mineral and Supplements Segment >>
The North American VMS segment is comprised of VMS product categories and includes, but is not
limited to, categories such as (i) vitamins including multivitamins and single vitamins (e.g. vitamin A, B and C)...
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Sports Nutrition Segment
The sports nutrition segment is broadly comprised of two categories (i) protein products and
(ii) performance enhancing supplements. Protein products come in several forms, including powders, bars and
ready-to-drink beverages. Performance enhancing supplements include creatine, amino acids and their
derivatives, pre and intra-workout formulas and testosterone support products.
The North American sports nutrition segment was estimated by Euromonitor to be US$7 billion in 2015,
having experienced a CAGR of 8.8% from 2011 to 2015. Euromonitor expects the segment to show continued
growth at a rate of 7.8% reaching US$11 billion by 2021. Growth in the sports nutrition segment is expected to
continue as the appeal of such products continues to expand beyond professional athletes and is increasingly
becoming more popular with the general physically active population.
Sports nutrition protein products, including bars, powders and ready-to-drink formats, comprise the largest
and fastest growing sub-category, forecasted to grow at a 8.9% CAGR from 2015 to 2021. In comparison, the
non-protein sports nutrition products category is expected to grow more modestly at a 5.9% CAGR over the
same period.
Source: Jamieson Wellness Inc. Prospectus filed on SEDAR dated June 29, 2017
Similar to VMS products, sports nutrition products are distributed through food, drug, mass and club
channels, as well as health food, specialty and online retailers as highlighted in the chart below.
Source: Jamieson Wellness Inc. Prospectus filed on SEDAR dated June 29, 2017
A key trend in the sports nutrition segment is "on the go/convenience" of products, with increased
popularity of bars and other portable formats. Further, the increased sales in the segment have been
driven by, among other factors, (i) a growing cohort of consumers willing to spend higher amounts of disposable
income on products and services which help them achieve their fitness-oriented lifestyle and (ii) increased
education about sports nutrition product ingredients and their benefits.
