Leading a healthy life has always been a priority. But the fast-paced life, engendered by transforming economies, has little room for such concerns. One way of countering the issue can be cold pressed juices that have gained traction from all quarters. Its ability to retain all the nutrition values at their best possible amount and production sans preservatives or artificial ingredients have made it famous across borders, especially in North America. The buzzing life of the region is busy beyond imagination, and this can double the valuation of the cold pressed juice market during the forecast period (2018-2023), reveals Market Research Future (MRFR) in an exclusive report.

Busy life has taken precedence in North America pushing healthy life to the back seat. This has given rise to the emergence of a market that offers foods and beverages with nutrition value but assists in maintaining the same frenetic life. Cold pressed juices are one such product that retains all the fibers, minerals, vitamins and antioxidants. It is even more appealing to the consumers as the juices are made without any preservatives. Hence, no side-effects which accentuate its demand among consumers.

In recent times, a tendency to consume organic foods has emerged as people are nowadays relying more on natural ingredients to gain the maximum benefit from products. Furthermore, cold pressed juices can be consumed while on foot, an advantage that many find apt for their lifestyle.

However, the production process includes high-pressure processing (HPP) which incurs high cost and inevitably increases the overall price of the product. The manufacturing process involves various stages where hard labor plays a significant role which takes considerable time, and if it is organic, then raw material cost shoots up. All these factors can bottleneck the market in the foreseeable future.

Based on type, the market is segmented into fruits, vegetables, and blends. Blends are leading from the front with a CAGR of 10.19% and expect to reach up to USD 971.8 million during the review period. Meanwhile, fruits segment is anticipated to accelerate with the fastest CAGR during the assessment period.

By category, the market consists conventional and organic. Demand for "clean-label" product has taken organic segment to the top, and it covers 58.20% of the market. Scaling up to a valuation of USD 1,101.9 million with fastest CAGR of 10.29% during the review period seems to be easily gettable for the segment.

Based on distribution-channel the market comprises store-based & non-store based segments. Store-based channels own almost 86.2% of the market share and can touch USD 1,300 million valuation by 2023 with an impressive CAGR of 9.81%. However. Non-store based segment to achieve the fastest CAGR of 11.01% during the forecast period.

The regional market has three countries competing for the market leader's position, namely - the U.S., Canada, and Mexico.

The U.S. is the frontrunner and has recorded substantial growth in the last two years. One of the major factors driving the market forward is the rising per capita disposable income. Consumers are more open to taste a variety of products and to get the best do not give a second thought to price. This has broadened the market horizon as key players can warm up the field with an array of products.

Canada is the fastest growing region and is second only to the U.S. A spurring growth in consumption from the millennials and tendency to adopt products based on their nutrition value have given the market the much-needed boost. Along with these factors, personalization & customization, handcrafted/artisan options, sustainable packaging, technology & flavor innovations, food service partnerships, labeling changes, and persuasive marketing strategies have given the market enough tailwind to enjoy a CAGR of 10.03% during the assessment period.

The competitive market has players who are huddling closely to gain prominence save PepsiCo Inc. By investing heavily in research and developments and through market expansion, PepsiCo Inc. is way ahead of the rest with 32% of the developmental share. Recently, the company has opened a new research & development facility in Dubai, the UAE. Suja Life, LLC has 18.7% market share and is reaping benefits from Coca Cola's stake in the company. Others are primarily banking heavily on a new range of products and geographical expansion. For instance, Liquiteria is currently focusing on opening more stores to expand their business considerably. Hain Celestial Group and Evolution Fresh are also following the same footstep.

The key players competing in the market and helping in expansion are PepsiCo Inc., Hain Celestial Group, Inc., Suja Life, LLC, Evolution Fresh, Pressed Juicery, Inc., Juice Generation Inc., Liquiteria Inc., Florida bottling Trading, CEDAR Juices, Bolthouse Farms Canada Inc., The Odwalla, Inc., Greenhouse Juice Co., and others.

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